Yesterday, in Singapore, TAP Maintenance and Engineering (TAP M&E) was awarded a prize for the ad “Landing Gear” from its recent advertising campaign. The award was part of the annual Airline Industry Achievement Awards – AdAwards presented by ATW, a leading magazine dedicated to aviation.

Now in its 38^th year, the awards ceremony, known in the aeronautical world as the “Aviation Oscars”, is one of the oldest and most prestigious in the sector. The AdAwards are designed to highlight the best advertising work in the field, and winners are chosen by ATW readers from around the world.

The “Landing Gear” ad, which was developed for the international market, won the silver award in the "Airline Contract Maintenance" category. A panel of 1,400 subscribers randomly selected by Signet Research voted the advertisement second best in its category from among ads published in the magazine between October 2010 and September 2011.

TAP M&E management greeted the award with satisfaction as it serves as recognition of the quality of the advertising campaigns that have been developed and is a clear sign that the message is reaching the target population. It is also an unequivocal indicator of return on the investment made in publicising TAP’s Managerial and Engineering services internationally.

The TAP M&E advertising campaign was developed by the company Flúor and is based on integrating aspects such as technical capacity, geographic coverage and services offered, all worked out graphically and textually under the concept of orientation. From a graphic standpoint, this is manifested in the form of the cardinal points of the compass, while the headline “Oriented to …” reinforces the concept. The campaign included three advertisements directed at strategic promotion of TAP M&E’s services. The prize was awarded for the advertisement promoting the landing gear maintenance service.